Privacy

This Privacy Notice explains how we collect, use, disclose, and protect your personal information when you interact with Wormit Trout Fishery website. Understanding this policy ensures transparency and helps you make informed choices about how your information is handled.

Effective Date: 20 January 2025

Privacy Policy

1. Introduction

Wormit Trout Fishery respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, who we may share it with, and your rights in relation to your data.

This policy applies when you use our website, contact us, make an enquiry, book fishing, purchase a voucher, attend the fishery, subscribe to updates, or otherwise interact with us.

2. Information We Collect

We may collect and process the following types of personal information:

Contact details: name, email address, phone number and postal address where required.
Booking details: preferred dates, group size, experience level, booking type, voucher details, access needs and event requirements.
Payment information: payment status, transaction references and billing details. Card payments are processed securely by third-party payment providers and we do not store full card details.
Communications: emails, form submissions, messages, phone notes and correspondence with us.
Technical data: IP address, browser type, device type, operating system, website usage patterns and cookie data.
Marketing preferences: whether you have opted in to receive updates, newsletters or promotional communications.
Images and video: photographs or video taken during hosted experiences, events or fishery activity, where appropriate.

3. How We Use Your Information

We use your personal information to:

Respond to enquiries and messages.
Process bookings, vouchers, payments and event arrangements.
Provide hosted experiences, group bookings, club days and fishery services.
Manage access, safety, fishery rules and site operations.
Send booking confirmations, updates and important service information.
Improve the website, booking process and customer experience.
Send marketing communications where you have opted in or where permitted by law.
Comply with legal, accounting, tax, safety and regulatory obligations.

4. Lawful Basis for Processing

We process personal information where we have a lawful basis to do so. This may include:

Contract: to provide bookings, vouchers, hosted experiences or services you have requested.
Legitimate interests: to manage enquiries, improve services, protect the fishery, prevent misuse and communicate with customers.
Consent: for some marketing communications, photography or optional uses where consent is required.
Legal obligation: to meet accounting, tax, legal, safety or regulatory requirements.

5. Marketing Communications

We will only send marketing communications where you have opted in or where we are otherwise permitted to do so. You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us directly.

6. Sharing Your Information

We do not sell or rent your personal information. We may share necessary information with trusted third parties who help us operate the business, including:

Booking and voucher platforms.
Payment processors and invoicing systems.
Email, website hosting and IT providers.
Analytics, advertising or performance tools where enabled.
Catering, transport, guides or event partners where required for your booking.
Professional advisers, insurers or legal authorities where required.

We only share what is necessary for the relevant purpose.

7. Data Security

We take reasonable steps to protect your personal information against unauthorised access, loss, misuse or disclosure. Measures may include secure systems, access controls, reputable service providers, password protection and regular website maintenance.

No system can be guaranteed as completely secure, but we take data security seriously and use practical safeguards appropriate to the size and nature of the business.

8. Data Retention

We retain personal information only for as long as necessary for the purpose it was collected, including booking administration, customer service, legal, accounting, tax and insurance requirements.

Enquiry and booking records may be retained where necessary to manage past bookings, disputes, financial records, safety records or future customer service.

9. Your Data Protection Rights

Depending on the circumstances, you may have rights to:

Access the personal information we hold about you.
Request correction of inaccurate information.
Request deletion of your information.
Object to or restrict certain processing.
Request transfer of your information where applicable.
Withdraw consent where processing is based on consent.

To exercise your rights, contact fishery@salmoscotland.co.uk.

10. Cookies

Our website uses cookies and similar technologies. More information is available in our Cookie Policy.

11. Third-Party Links

Our website may include links to third-party websites, booking tools, maps, social media platforms or external resources. We are not responsible for the privacy practices or content of those third-party websites.